Instant Experience Ads

All about instant experience Ads

According to the monolith that is Facebook, Instant Experience ads—or Canvas ads as they used to be called—are “a full-screen ad experience built for bringing brands and products to life on mobile.”

These interactive ads allow a user to delve into a fully immersive interactive brand experience of their own volition, all the meanwhile being hosted completely on Facebook (*insert shocked face emoji here*). The beauty of this master plan is that users or potential customers don’t have to navigate away from an ad to pick up the trail on that advertiser’s website to engage with the brand. Instant Experiences tell irresistible brand stories on mobile that are not only enjoyable for the user but effective for the brand itself. When a user chooses to engage with a brand’s ad that leads to an Instant Experience, it expands over the user’s entire mobile screen leading them down an interactive road where they can swipe, tap and scroll your brand’s ‘yellow brick road’.

How Effective Are We Talking?

A remarkable 53% of users that open an Instant Experience ad view at least half of it! If that didn’t knock your socks off, maybe this will. The average view time of an Instant Experience ad is 31 seconds! With a compelling and artfully crafted Instant Experience (maybe by digital display specialists like us!?), these ads have been known to boast even more surprising 70-second view time. This alone is astounding but when you stop and compare it to the widely known fact that the average attention span often hovers in the two-second range, the impact of and opportunity afforded by Instant Experience becomes even more alluring. If you needed even more proof, studies have shown that the CTR of Instant Experience ads can boast up numbers as high as 70%!

By combining all the most interactive and interesting aspects into one immersive experience, advertisers are cashing in on these unique layouts that offer their users a scuba-view into a perfectly curated branded story. The Instant Experience template allows you to combine video, photo, GIF, and CTA button altogether in the way that best speaks to your brand presence and that will be most appreciated by your audience. The finished product gives the illusion of a mini-website, that allows people to click, scroll, watch, listen and tap to immerse nearly every one of their senses in a branded atmosphere.

What About My Landing Pages?

What a great question! In fact, Instant Experience ads compliment landing pages so perfectly, they might as well star in a Nora Ephron movie together. While people can’t make transactions on the actual Facebook platform (yet), it’s this exact moment that sees Instant Experience ads and landing pages flawlessly combine user engagement and focus for the ultimate ROI. One of the more genius aspects of the Instant Experience template is the fully customizable CTA buttons—this allows your brand to convert an even higher number of customers because the CTA is beckoning them to exactly what you’ve spent the last few minutes showing them!

Instant Experience Ads

Instant Experience Ads are only one of the many types of ad in the digital universe. Here are some other social media and web ads we’re proud to have worked on:

Facebook Ads

Instagram Ads

Animated Ads

Why use Instant Experience Ads?

Instant Experience allows you to create and design awe-inspiring and attractive ads that entertain and inform your audience. And the brilliance of this is advertisers have never had access to a user’s entire screen as they get with Instant Experience, but they get it with 100% of their user’s attention—because their user opted into it!